Aftershave or anytime moisturizing lotion alcohol-free formula soothes and moisturizes unique, fresh fragrance as a razor blade moves across your skin, it can cause nicks, scratches or ‘razor burn, ‘ leaving your skin irritated and dry. Pamper and soothe your skin with the moisture of gentleman’s pride, an alcohol-free aftershave in a clean, masculine scent. Feel the icy exhilaration of this unique blend of lubricants and moisturizers combined with pure, stabilized aloe vera gel. In the form of a smooth, silky lotion, it doubles as a skin conditioner to soothe and replenish the skin after shaving. The aloe vera, mixed with special conditioners such as rosemary and cucumber, helps to gently soothe the skin. Men will love the fresh, clean feel of gentleman’s pride, and women will love its unique, masculine fragrance.